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TITLE: Achieving Our Full Potential
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ISBN-13: 978-1-920094-69-0
AUTHOR & COPYRIGHT HOLDER: Dr Richard Oxtoby, Cape Town, South Africa
SUMMARY:

First edition published March 2009; cover, layout and design by Barbara Mueller; Printing by MegaDigital, Cape Town.

SIZE: paperback; perfect bound; 244 page - 210mm (h) x 148mm (w), weight = 350g
PRICE: ZAR 195.00
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About the Book:
High achievement in any field is a source of great satisfaction to most people, but we are all too well aware that whatever our particular gifts, there are many ways in which we shall never distinguish ourselves. What causes us distress, however, is not that we are not the most outstanding mathematician or Olympic athlete, or influential politician, or greatest artist the world has ever known, but that in whatever area we seem to be the most talented, we have not yet attained our full potential.

In this book Cape Town psychologist Dr Richard Oxtoby discusses some of the important psychological principles, application of which can bring us all closer to the satisfaction of a fundamental human need – the Achievement of Our Full Potential.


About the Author:
Richard Oxtoby was born in Durban and educated initially at the University of Natal. Graduating from there with a B.Sc Honours degree in Psychology (Cum Laude), he spent five years as a professional musician (working mainly in the field of Western Renaissance and Baroque music), before returning to the field of Psychology. He obtained an M.Sc (Cum Laude) and Ph.D from the University of Cape Town, where he spent more than thirty years on the academic staff. During that time he acquired qualifications as both an Industrial and a Clinical Psychologist. Before joining the permanent staff of UCT he spent a couple of years as Director of the Durban-based International Arts League of Youth, followed by 5 years as MD of a music publishing company. During his time on the permanent staff of the Department of Psychology at UCT he was also a visiting lecturer at both the UCT and Stellenbosch University Business Schools, and ran a small clinical practice, which eventually developed predominantly into a consultancy service to business. Taking early retirement from Academia at the end of 1999, he has since then been active mostly as a corporate psychologist, increasingly specialising in the area of Executive Coaching. Past and present clients include Avis, BP (Africa), Cambridge University Press, Independent Newspapers, Martin and East, Old Mutual, Oxford University Press, Pick ‘n Pay, Reinsurance Group of America, Safmarine, Sanlam Investment Management, Stewart Scott International, The Biovac Institute, The Western Cape Treasury and Woolworths.

He is the author of six books on various psychological and business topics, and together with Dr R.G.A. Boland (founder and former Director of the UCT Graduate School of Business), of five on various aspects of Accounting and Marketing. More information about him and his work can be found on his website, www.richardoxtoby.co.za.

   

By the same author:

Releasing the Energy of the Organisation

Deep Structure Executive Coaching

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